The Moderating Effect of Cultural Dimensions on User’s Acceptance of Mobile Payment Devices: a Conceptual Model
نویسندگان
چکیده
This paper is an attempt to develop a model that explores the impact of cultural dimensions on user intention to use mobile payment devices using the Unified Theory of Acceptance and Use of Technology model (UTAUT) and Hofstede’s cultural dimensions as the basis for the research framework. Effort expectancy, performance expectancy, social influence, and perceived information security will be used to predict the user intention to use mobile payment devices. Additionally, the moderating effect of uncertainty avoidance, power distance, collectivism, and masculinity will be explored.
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The Moderating effect of Espoused Cultural Dimensions on Consumer's Intention to Use Mobile Payment Devices
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